TRB Publications
Management of Financial Services ........and Their Marketing
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Management

Management of Financial Services ........and Their Marketing

by Dr. Abhilasha Jain, Dr. Sameer Sharma

Published
₹550 ₹650 Save 15%

Management of Financial Services involves two parts- knowing about the financial services and managing or rather marketing of financial services. It is very difficult for students to refer to multiple books for this subject. This book is our humble attempt to compile essential knowledge about the Management and Marketing of Financial Services in one place, making it easier for students to grasp the subject effectively. This book offers a structured and cohesive understanding of the subject. This book is primarily designed for MBA students in universities across India, and we hope they will find its concise presentation and simple language beneficial. The content has been drawn from various sources, and while we could not individually acknowledge all of them, we extend our gratitude to the authors whose works have contributed to this book. We sincerely apologize for any omissions. Today the maximum placements are in Financial Service companies in sectors like Banking, NBFCs and Insurance. Often the freshly placed students lack the basic knowledge of this subject. It is hoped that this book will serve as a first and comprehensive reference for all such freshly placed students also. It may also be beneficial for those preparing for competitive examinations and UGC NET. We hope that readers will find this book both insightful and practical.

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Pages 365
Language English
ISBN 9788199099050
Publisher TRB Publications
Published January 1, 2026

About this book

A quick insight into what this book covers and why it matters.

Management of Financial Services involves two parts- knowing about the financial services and managing or rather marketing of financial services. It is very difficult for students to refer to multiple books for this subject. This book is our humble attempt to compile essential knowledge about the Management and Marketing of Financial Services in one place, making it easier for students to grasp the subject effectively.
This book offers a structured and cohesive understanding of the subject. This book is primarily designed for MBA students in universities across India, and we hope they will find its concise presentation and simple language beneficial. The content has been drawn from various sources, and while we could not individually acknowledge all of them, we extend our gratitude to the authors whose works have contributed to this book. We sincerely apologize for any omissions.
Today the maximum placements are in Financial Service companies in sectors like Banking, NBFCs and Insurance. Often the freshly placed students lack the basic knowledge of this subject. It is hoped that this book will serve as a first and comprehensive reference for all such freshly placed students also. It may also be beneficial for those preparing for competitive examinations and UGC NET. We hope that readers will find this book both insightful and practical.

About the Authors

D

Dr. Abhilasha Jain

Faculty of Management, People's University, Bhopal

Dr. Abhilasha Jain is a seasoned academician with over 20 years of experience in teaching, research, and academic leadership. Currently serving as the Professor and Head of the MBA (Hospital Administration) program, she also held the distinguished position of Dean, Faculty of Management of People's University, Bhopal. Dr. Jain holds a Ph.D., an MBA, and an M.Com., and is a registered Ph.D. guide, mentoring research scholars in various domains of management. She has made significant contributions to curriculum design and development in alignment with the National Education Policy (NEP), A prolific researcher, Dr. Jain has published extensively in reputed ABDC and UGC Care-listed journals and attended various seminars/ workshops/ conferences/ FDPs during her academic career, contributing valuable insights to the fields of finance and healthcare management. Her academic rigor and leadership continue to inspire excellence in both pedagogy and research within the management fraternity.
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Dr. Sameer Sharma

Bhopal Institute of Technology & Management-MBA, Bhopal

Dr. Sameer Sharma is Professor & Director of Bhopal Institute of Technology & Management-MBA, Bhopal. Besides over 23 years of teaching experience, Prof. Sharma has worked for 14 years in the industry in the field of Sales & Marketing with various companies including Tata Electronics, Bajaj Tempo, Kurlon, Muller & Phipps, Colgate-Palmolive & Wrigley’s. He is a B.Tech. (ECE), MBA (Marketing) and Ph.D. & UGC NET in Management. He also served as Professor & Dean in People's University, Bhopal and Maharishi University, Bilaspur and as a Professor in Amity University, Noida and in Mody University, Lakshmangarh. His areas of interest are Marketing, Business Communication, Corporate Social Responsibility and Sales & Distribution. He has over 50 publications to his credit. He has supervised 09 doctoral scholars. Dr. Sharma is currently also serving as the Chairman of Indian Institute of Materials Management, Bhopal Branch. He has visited Leeds Metropolitan University, Leeds and Aston University, Birmingham in the U.K.